Consumer behaviours and market changes in COVID-19

 Below are the action items every business has to adopt to survive and grow in the new normal:

• Build social connect in social distancing 

• Build surround with branded content 

• Use in-home creative solutions Bring alive experiences with digital access

• Virtual launches and product demos 

• Conversational solutions with chat bots for personalized recommendation Optimize Portfolio for Value creation 

• Segmenting consumers to drive differential value 

• Showcase value for money Create Personalized engagement at scale 

• Moment marketing - Use social media for campaigns on trending themes and build saliency Win Consumer Trust Sequential messaging by cohort 

• Interactive & engaging story-telling on safety and wellbeing Replicate In-Person experiences, from trials to conversion 

• Digital innovations like AR/VR/Filters to solve "touch-and-feel” barrier Build Online presence

• Own Platforms & Influencing Marketplaces via D2C models, collaborative performance ads & Conversational Commerce Create Financial Access 

• Payment / financing options e.g. EMI, spot loans 

• Segmented communication 2 1 3 4 6 8 9 11 Strengthen CRM solutions 

• Messaging for post sales communication and other digital CRM tools 12 Drive Value by repeat purchase and consumer up-trade 

• Remarket with customized offers 

• Incentivize peer recommendation 13 10 Medium Term Short Term Relook Media Mix Model 

• Align to new media landscape 

• Accelerated role of regional