Sunday, August 16, 2020

The Launch of Maha Mandi - going virtual this year

Be the torch bearer amidst the mess, when people and businesses are losing direction because of the crashing economy - we have to dare to step out and be an entrepreneur.


Maha Mandi is a one of its kind event held by NITIE every year. It is also recognized as a unique educational initiative. NITIE received award for innovation for this program.

In the words of Dr T Prasad faculty at NITIE and brainchild of the event: Maha Mandi helps otherwise classroom groomed students to practice their business skills by real time selling and exposure to market.


On the occasion of 74th Independence Day, NITIE inaugurated Swadeshi Mandi digitally. This event was joined by several dignitaries including our Director Prof. Manoj Tiwari, NITIE faculty members, and chief guest from the Ministry of HRD.

Today we got the chance to hear

  1. Shri Abhay Jere – Chief Innovation Officer, Ministry of HRD, Govt. Of India
  2. Madam Apeksha; founder of “Zyka Ka Tadka” 


The world economy is set to contract to an extent which is happening once in a century. Shri Abhay Jere discussed about Aatmanirbahar Bharat. This crisis has taught us the value of local products, we need to be self-reliant and promote local products for boosting India's economy.





Employing people instead of being employed is the need of the hour. To achieve the $ 5 trillion economy, we all need to play a big role in it.


Madam Apeksha graduated from NITIE in 2007, later joined P&G. She left the job to follow her passion and started the “Zyka Ka Tadka” a cooking tutorial on youtube. Today she has more than 4 lakh subscribers on the channel. On her channel, the most-watched video has 31 lakh views. 


Instead of seeking shelter under other’s umbrella, hold your umbrella, and offer shelter to others.


For having a start-up we don’t need a big investment and super ideas, ideas are everywhere around us. Miss Apeksha started Zyka ka Tadka with only Rs 30,000, we need to give a start to our idea.

Crisis and pandemics often teach us that the job market is volatile, it can turn around anytime. 


We need to start selling and promoting local products, jobs are diminishing and start-ups are call of the hour.


#Aatmanirbahar_ Bharat  #Vocal_For_Local  #Swadeshi_Mandi


#MahaMandi #NITIE #MIG #SwadeshiMandi #Focal4Local #LearningByEarning

#ApnaBanaoApnaBechoApnaKhareedo


Links for MIG NITIE:

4 comments:

Consumer behaviours and market changes in COVID-19

 Below are the action items every business has to adopt to survive and grow in the new normal: • Build social connect in social distancing  ...